The end of 2004 looked something like this... User1: OHMIGOD! Google just announced GMAIL!!!! User2: What is it? User1: It's like Yahoo's mail - except GOOGLE owns it! User2: Ohmigod. Google!!! User1: And there's, like, TWO GIGABYTES OF STORAGE! User2: NO WAY!!!@!@! User1: Way! But you can't get in unless someone invites you. User2: Invite me. User1: No way! I am 3L33T!

Nine months later...

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User2: Now anyone can get a Gmail account.
User1: Alack. I am no longer 3L33T.
User2: And now Yahoo has 2 gigabytes of storage too.
User1: Oh.
User2: Competition is good.

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And they all lived happily ever after.